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THE THEATRICAL SYNDICATE
Below are two differing contemporary accounts of the rise
of the Syndicate. While there are two sides to every story, as my old
debate coach used to tell us, "Figures don't lie, but liars figure."
Choose for yourself.
This account of "The Birth of the
Syndicate" by Daniel Frohman puts a sympathetic spin on the events
which led to the near monopoly created by the author's brother, Charles
Frohman. (seen below right)
Charles
Frohman's talents and energies were very much like those of E. H. Harriman
in that they found their largest and best expression when dedicated to
a multitude of enterprises. Like Harriman, too, he did things in a wholesale
way, for he had a contempt for small sums and small ventures.
Going back a little in point of time from the close of the preceding chapter,
the final years of the last century found Frohman geared up to a myriad
of activities. He had already assumed the role of Star-Maker, for Drew
and Gillette were on his roster, and Maude
Adams was about to be launched; The Empire Stock Company was an accredited
institution with a national influence; he had started a chain of theaters;
his booking interests in the West had assumed the proportions of an immense
business; he had begun to make his presence felt in London. Yet no event
of these middle nineties was more momentous in its relation to the future
of the whole American theater than one which was about to transpire --
one in which Charles Frohman had an important hand.
Despite the efforts made by the booking offices conducted by Charles Frohman
and Klaw & Erlanger, the making of routes for theatrical attractions
in the United States was in a most disorganized and economically unsound
condition. The local manager was still more or less at the mercy of the
booking free-lance in New York. The booking agent himself only represented
a comparatively few theaters and could not book a complete season for
a travelling attraction.
In New York the manager was an autocrat who frequently dictated unbelievable
terms to the travelling companies. Immense losses resulted from small
traveling companies being pitted against one another in provincial towns
that could only support one first-class attraction. Most theatrical contracts
were not worth the paper they were written on.
Charles Frohman had first counted the cost of this theatrical demoralization
when his great "Shenandoah" run at the old Star Theater had
to be interrupted while playing to capacity because another attraction
had been booked into that theater. He and all his representative colleagues
in the business realized that some steps must be taken to rectify the
situation. Piled on this was the general business depression that followed
the panic of 1893.
One
day in 1896 a notable group of theatrical magnates met by chance at a
luncheon at the Holland House in New York. They included Charles Frohman,
whose offices booked attractions for a chain of Western theaters extending
to the coast; A. L. Erlanger(left) and Marc Klaw (below, right),
who, as Klaw and Erlanger, controlled attractions for practically the
entire South; Nixon and Zimmerman, of Philadelphia, who were conducting
a group of the leading theaters of that city, and Al Hayman, one of the
owners of the Empire Theater.
These
men naturally discussed the chaos in the theatrical business. They decided
that its only economic hope was in a centralization of booking interests,
and they acted immediately on this decision. Within a few weeks they had
organized all the theaters they controlled or represented into one national
chain, and the open time was placed on file in the offices of Klaw &
Erlanger. It now became possible for the manager of a traveling company
to book a consecutive tour at the least possible expense. In a word, booking
suddenly became standardized.
This was the beginning of the famous Theatrical Syndicate which, in a
brief time, dominated the theatrical business of the whole country. It
marked a real epoch in the history of the American theater because within
a year a complete revolution had been effected in the business. The booking
of attractions was emancipated from curb and cafe; a theatrical contract
became an accredited and licensed instrument. The Syndicate became a clearing-house
for the theatrical manager and the play-producer, and the medium through
which they did business with each other. Charles Frohman contributed his
growing chain of theaters to the organization and secured a one-sixth
interest in it which he retained up to the time of his death.
Once launched, the Syndicate proceeded to ride the tempest, for the biggest
storm in all American theatrical history soon began to develop. Out of
the long turmoil came a whole new line-up in the business. It affected
Charles Frohman less that any of his immediate associates in the big combination
because, first of all, he was a passive member, and, second, he had a
kingdom all his own. Yet the story of these turbulent years is so inseparably
liked up with the development of the drama in this country that it is
well worth rehearsing.
Although the Syndicate standardized the theatrical contract and made efficient
and economical booking possible, it did not immediately secure the willing
cooperation of some of the best-known traveling stars of the day. They
included Mrs. Fiske, Richard Mansfield, Joseph Jefferson, Nat C. Goodwin,
Francis Wilson (then in comic opera), and James A. Herne. They were great
popular favorites and had been accustomed to appear at stated intervals
in certain theaters in various parts of the country. They booked their
own "time" and had a more or less personal relation with the
lessees and managers of the theaters in which they appeared.
The Syndicate began to book these stars as it saw fit and as they could
be best fitted into the country-wide scheme. A scale of terms was arranged
that was regarded as equitable both to the attraction and the local manager.
These stars, however, refused to be booked in this way. They denied the
right of the new organization to say when and where they should play.
Out of this denial came the famous revolt against the Syndicate which
blazed intermittently for more than two decades.
Chief among the insurgents was Mrs. Fiske, who had returned to the stage
in Tess of the D'Urbervilles, a dramatization of Thomas Hardy's
great novel. Her husband and manager, Harrison Gray Fiske, was editor
and publisher of The Dramatic Mirror, which became the voice of
protest. Mrs. Fiske refused to appear in Syndicate theaters, and she hired
independent houses all over the country. Such places were few and far
between in those days, and she was forced to play in public halls, even
skating-rinks.
Mansfield
(right) became one of the leaders of the opposition to the Syndicate.
He made speeches before the curtain, denouncing its methods. His lead
was followed by Francis Wilson (below, left), and subsequently
by James K. Hackett, David Belasco, and Henry W. Savage. The fight on
the huge combination became a matter of nation-wide interest.
All the while the Syndicate was growing in power and authority. Gradually
the revolutionists returned to the fold because desirable terms were made
for them. Only Mrs. Fiske remained outside the ranks. In order to secure
a New York City stage for her Mr. Fiske leased the Manhattan Theater for
a long term.

It was during these strenuous years, and as one indirect result of the
Syndicate fight, that a whole new theatrical dynasty sprang up. It took
shape and centered in the growing importance of three then obscure brothers,
Lee, Sam, and Jacob J. Shubert by name, who lived in Syracuse, New York.
They were born in humble circumstances, and early in life had been forced
to become breadwinners. The first to get into the theatrical business
was Sam, the second son, who, as a youngster barely in his teens, became
program boy and later an assistant in the box-office of the Grand Opera
House in his native town. At seventeen he was treasurer of the Weiting
Opera House there, and from that time until his death in a railroad accident
in 1905 he was an increasingly powerful figure in the business.
Before Sam Shubert was twenty he controlled a chain of theaters with stock
companies in up-state New York cities and had taken his two brothers into
partnership with him. In 1900 he subleased the Herald Square Theater in
New York City and thus laid the cornerstone of what came to be known as
the "Independent Movement" throughout the country. He had initiative
and enterprise. Gradually he and his brothers and their associates controlled
a line of theaters from coast to coast. In these theaters they offered
attractive bookings to the managers who were outside the Syndicate. The
Shuberts also became producers and encouragers of productions of a large
scale.
For the first time the Syndicate now had real opposition. A warfare developed
that was almost as bitter and costly in its way as was the old disorganized
method in vogue before the business was put on a commercial basis. It
naturally led to over-production and to a surplus of theaters. Towns that
in reality could only support one first-class playhouse were compelled
to have a "regular" and an "independent" theater.
Attractions of a similar nature, such as two musical comedies, were pitted
against each other. In dividing local patronage both sides suffered loss.
During the last year of Charles Frohman's life the Syndicate and the Shuberts,
wisely realizing that such an uneconomic procedure could only spell disaster
in a large way for the whole theatrical business, buried their differences.
A harmonious working agreement was entered into that put an end to the
destructive strife. Theatrical booking became an open field, and the producer
can now play his attractions in both Syndicate and Shubert theaters.
This account of the Syndicate is from
the opposite side of the controversy. Francis Wilson was one of the most
vocal of the stars opposing the Syndicate and its methods. His side of
the story:
Up to 1895, the theatrical profession was mainly in the
hands of actors and actor-managers. In that year a number of men, mostly
Hebrews, and formerly silent partners, advance agents, box-office attendants,
etc., banded themselves together in a close corporation and, through affiliation
and leases, got possession of the principal theaters throughout the country
and closed the doors to all actor-managers who would not submit to their
terms.
This managerial " closed shop " was known and is still known
as the " Manager's Lockout " or " Theatrical Syndicate."
It was composed of six men. Al Hayman, of San Francisco and New York;
Klaw and Erlanger, of New York; Nixon and Zimmerman, a theatrical firm
of Philadelphia, and Charles Frohman, of New York.
Frohman was a reluctant member of the organization and often said that
he got a lot out of it-but it was mostly trouble. This statement, however
true when made, scarcely tallies with the fact that the Klaw and Erlanger
part of the Syndicate "assisted" the Frohman part at times to
the extent of nearly, if not quite, a half million dollars.
Whatever the attitude of the Syndicate may have been toward the actors
it employed, and it certainly has not been one which it could regard with
pride, it has unquestionably shown a sustaining generosity toward itself.
The drastic action of the Syndicate in compelling actor-managers to submit
to its terms or go elsewhere, there being nowhere else to go, did not
apply to the rank and file of actors, but only to those who headed or
controlled their own companies, the so-called " stars." These
" stars," whose talent had won great favor with the public,
were the most important attractions in the country, but were outnumbered
by the " starless " companies which had been organized, or had
come under control of the men forming the newly composed " Syndicate."
Managers of theaters in cities and towns outside of New York mostly resented
this Syndicate as much as did the " stars," but were forced
into affiliation with it by the threat of not being permitted to play
the numerous Syndicate attractions, the formation of a powerful opposition,
and the fear that the " stars " would ally themselves with the
Syndicate. As it well knew, the Syndicate had the out-of-town manager
on the hip; for, if forced to play only the Syndicate's comparatively
inferior attractions, while it might keep his theater open for a longer
period during the season, it would mean great loss of prestige with the
public and still greater loss of profit. But, as was cunningly suggested
by the Syndicate, if the out-of-town manager joined with it, there would
be no theaters in which the " stars " could appear, and the
out-of-town manager would soon have not only the Syndicate attractions,
but also the" stars " as well. It was as plain as day. The out-of-town
manager yielded. The actor-managers were unorganized, had no stomach for
organization, and were, therefore, an easy and natural prey.
The contention of the Syndicate was that it must control the " bookings
" of theatrical companies throughout the country in order to avoid
the ruinous opposition that happened from two prominent companies appearing
in the same city or town at the same time; also that it could not run
its theaters and pay the percentages demanded by some unattractive "
stars " whom it did not wish to "book" at a loss. There
was reason in the first plea, none in the latter. Refusal to play unprofitable
" stars " was the answer. It was only too evident that the Syndicate
had "cornered" the theaters throughout America and was attempting
to shut out all competitors and to bend everything in one direction, namely,
the commercializing of the drama. When it was suggested that, given the
power it was seeking, it might well lead to the boycotting of many worthy
plays and players, that nothing would be easier than a yearly scaling-down
of the player-managers' incomes until these player-managers were under
the domination of the Syndicate, the Syndicate to a man was shocked that
its intentions should be so misconstrued.
"What, take possession of that which had always belonged to the
actor, which of a right should always belong to him! Dominate the drama?
Never!" It was unkind and unjust to suggest such a thing! A simple
protection of minor financial interests they declared was all that was
sought. We shall see later how sincere was this disclaimer.
The application of the "third degree" methods of the Syndicate
to the dramatic profession as a whole was considerately postponed to a
later period when the Syndicate should have more firmly entrenched itself
and felt surer of its ground. Just at this moment, with such players as
Joseph Jefferson, Richard Mansfield, Fanny Davenport, Nat Goodwin, James
O'Neill, Mrs. Fiske, and Francis Wilson arrayed against it, the Syndicate
felt itself skating on thin ice and the outcome of its startling action
much in doubt. It was also opposed by David Belasco.
Strongly organized, expert in matters of commerce and " business,"
its struggle was with nervous, sensitive, temperamental people to whom,
as a rule, matters of business were distasteful, and especially to whom
the thought of organizing to protect an art, their art, as mechanics organize
to make employers unhappy, was repellently objectionable. "No,"
said most of these players, Richard Mansfield in particular, " let
us not band ourselves into an association to oppose this Syndicate threat.
It would be a mistake to lose the dignity and strength of individual,
independent action"; and, so saying, helped to seal our doom. With
such ideas the players never had "a Chinaman's chance" of success,
as the saying goes.
Jefferson, nearing the end of his long and brilliant career, and fearful,
in the event of the Syndicate's success, of what might happen to his sons,
all in the acting profession, grew lukewarm and straddled the issue. Richard
Mansfield opposed the managers, but played in their theaters and remained
importantly "individual " and independent. N at Goodwin, who
was determined to build a chain of theaters from Maine to Oregon, and,
seconded by A. M. Palmer, mean t to drive the Syndicate into the sea,
fell a victim to alluring offers of increased percentages and the promise,
later fulfilled, to play in a theater on Broadway where he had never before
appeared. Fanny Davenport, who was going to do anything rather than surrender,
soon changed her mind. Belasco was scarcely considered, it being felt
that sooner or later he would ally himself, as a theater manager, with
other managers.
I never had much confidence in either the stability or business acumen
of that "eccentric planet" Goodwin, and I viewed with special
distrust his large idea of a transcontinental chain of theaters. I felt
that we had a man's-sized job on our hands in trying to defeat the Syndicate.
I still think, with proper cooperation and direction, that defeat would
have been accomplished.
The situation was a serious one. T o my mind, the managers had determined
to wipe out of existence the control of any company by an actor, because
such control was inimical to their plans. It was evident to me from the
beginning that, with the Syndicate in control, the receipts of all companies
must satisfy the greed and caprice of that organization, or the companies
would be abandoned. They would have no theaters in which to play. It was
a foregone conclusion that the kind of play produced would be that which
drew the most money, irrespective of its quality or character. There would
be but one thought as to that. The receipts were the thing. It was an
easy step to the conclusion that the financial returns from the smaller
cities and towns throughout the country would ultimately fail to satisfy.
Y et when I uttered such a thought, I was declared to be an alarmist.
I did not foresee the complete abandonment of the smaller cities and towns,
as to dramatic amusement, which has come to pass, except for moving pictures.
Sure enough, with the coming of the equally commercial Shuberts, there
was soon no actor-manager in America, even at the head of his own company,
and no matter how large his name might appear . who was not directed and
controlled by Syndicate managers. Furthermore, if these jointly opposed,
there is not now an actor-manager great or small in America who could
follow his profession. How did these managers, this Syndicate, obtain
a footing in the theatrical profession which was once, not long since,
in possession of the actor and the actor-manager ? How came they in a
profession in which they are really unnecessary ? If ever there were such
a thing as a fifth wheel to an enterprise, they are it. There are just
three essentials to this whole beautiful matter of the drama, no more,
. the author, the actor, and the audience. They are of equal importance
and hold the same opinion of managers. All the rest can, and should, be
hired. It is probably
entirely due to the actor's lack of appreciation of his duty to himself
and to his profession that managers as we now know them have come into
existence. And there they are dominating the situation and quite convinced
that they are the sun around which the entertainment, refreshment, and
instruction of the world revolves, yet caring nothing for the ethical
part of it.
Like Barnum, they are " showmen." Like him again, they are
proud of it, but unlike him they never boast that "my show is one
of the greatest moral influences of the age." They have too many
Woolly Horses, Mermaids, and Joice Heths in them. Barnum's last question
to his secretary was: "What were the receipts of yesterday ? "
And then followed the expression of regret that they were not so good
as at the Olympia, in London. The Syndicate are very like Barnurn in this.
Indeed, of such is the kingdom of the Syndicate.
In the old days, the actor-manager maintained a "stock" company
the year through, or nearly so, in various cities throughout the United
States, as, in New York, the Mitchells, Burtons, and Wallacks, the Burtons
and the Davenports in Philadelphia, the Conways in Brooklyn, the McVickers
in Chicago, the Popes in St. Louis, the Fords and the Albaughs in Washington
and Baltimore, etc.
To these theaters came as traveling "stars" the Edwin Forrests,
the Booths, the Charlotte Cushmans, the Mrs. D. P. Bowers, the Lucille
Westerns, the Maggie Mitchells, the Joseph Jeffersons, the W. J.
Florences, the Barney Williarnses, the Lottas, etc., who depended on the
resident stock company for professional support in their tragedies and
comedies. Causing many rehearsals and often resulting in uneven performances,
particularly in the early stages of the engagements, the " stars
" finally traveled with their own companies. This involved the employment
of assistant managers and advance agents to aid the " stars "
in matters of routine, and so allow them to conserve their energies for
the more congenial task of acting. An assistant manager is seldom less
than " a courtier-like servant " with a natural ambition to
become associated financially through investment or what not with a winning
enterprise. Sometimes these " investments," in form of loans,
could not be repaid readily by the actor-manager and an interest was exacted
or given in lieu of cash. The right, then, to suggest, even to dictate,
grew.
From this condition of affairs to independent management was still not
an easy step, but it was made possible by the detachment and comparative
freedom of the agent or assistant manager to come and go in the actor-manager's
interest, and by that agent's indefatigable energy in searching out new
material for his "star, " who, with proper activity, could and
should have done it for himself. Routine knowledge once acquired, soon
the more venturesome and speculative of these assistant managers, agents,
etc., swift to realize how much the actor-manager would welcome freedom
from all financial responsibility, assumed that responsibility, too often,
alas, with little to support it but a glib tongue and irrepressible optimism!
It is because the men composing the Syndicate thought faster, not better,
moved quicker, than actors that the latter lost direction and control
of their profession. An analogous case is that of the artists and the
dealers in art. The dealers often not only control the prices of the pictures,
but dictate the vogue of the artist.
Finally awake to the danger of the situation, it became important to
know how this attempt at control on the part of the commercial manager
was to be fought. Among the youngest but not the least successful of the
actor-managers, at the time, I did not presume to advise. I was present
when Goodwin, carefully coached by A. M. Palmer, and several others, met
for consultation in Chicago. Goodwin had to leave quickly to fill an engagement
in New Orleans. En route, he telegraphed me long messages of enthusiastic
appeal to which I soon replied that I would surely join with my fellow
players in what I felt was a just cause. A few days later I was astounded
to read in the daily papers that the irresponsible Goodwin had gone over
to the Syndicate, declaring he would have nothing to do "with Francis
Wilson's mad scheme to oppose it "!
It was no "mad scheme" of mine. I had not originated the opposition.
It arose spontaneously. But I approved it heartily, and was proud to be
invited to participate in it. Once in, I stayed in until beaten down hopelessly
by the defection of my fellow actor-managers. Of all who started out so
bravely to oppose the usurpation of the Syndicate but two "stars"
of any influence remained- Mrs. Fiske and myself. So
situated, we had about as much chance of halting the Syndicate as a couple
of old women armed with brooms would have in trying to keep Niagara from
sweeping over the Falls. It is no disparagement of
Mrs. Fiske to say that, though always an artist, she had not then the
professional distinction she now enjoys.
She had just returned to the stage after an absence of four years. While
it is true that she had had success
in Ibsen's A Doll's House, two years were yet to pass before she would
be seen in Tess of the D'Urbervilles, and four years until her presentation
of Becky Sharp, which was to delight the world and bring her real renown.
From a financial point of view---and that was the only view it cared to
take-the Syndicate did not regard Mrs. Fiske as a star of the first magnitude
whatever may now be said to the contrary. They were unwilling for this
reason to allow her the same terms as other stars.
It may be admitted, then, that at this juncture of the struggle, I practically
stood alone. Though I did what I thought was best, I probably did the
wrong thing. The principle of the matter had not changed, of course.
There were just two alternatives open to me- to commit hari-kari on the
doorstep of the Syndicate, or leave the country. Being but a human being,
I stayed to fight on when opportunity and stronger wills would insure
success.
In those days, all dates to play at theaters were tentative. Later, they
were either canceled or confirmed.
No dates were sure until contracts were signed. Not knowing which of the
two theaters in Washington would or would not go into the Syndicate, if
it prevailed, I had dates held at both theaters. This was but ordinary
protection. The Syndicate, always put to it to justify itself, on learning
of this protective measure, cried "Treachery!" and declared
I was to be "made an example of as a shining mark, for the benefit
of lesser offenders." If the assumption and arrogance of all this
had not been so comic, it might well have been maddening. Here was I,
a member of a profession in which actors ought to have something to say
as practitioners of the art, being publicly proclaimed as " an offender,"
because I opposed an assault upon my profession by a band of commercial
exploiters.
Prohibited, except in New York, from playing in any theater of importance,
I was obliged to rent the "Variety" theaters of the various
cities throughout the country. The public did not understand and cared
little about the theatrical squabble; and, not understanding, would not
follow those of us who went into unaccustomed places to play. I t is strange
even now, it was shocking then, to know that so great an artist as Sarah
Bernhardt, refusing to be "controlled" by a syndicate of managers,
was obliged to play under a tent.
The little fortune that I had saved was greatly diminished in the unequal
struggle, and I determined, rather than surrender, that I would abandon
America and attempt to make my way to success in England. I hated England
because, under the wretched teaching of our schools, I had been taught
as a boy that she was to be despised as our greatest enemy and oppressor
that nothing could be more despicable than a monarchy, however liberal
and however much desired by people living happily under it. Like many
another narrow American, even long past adolescence, I was still fighting
the War of Independence. However, my hatred of England was mild as milk
by comparison with the feeling that was mine for those who were literally
driving me out of my own country. The more I studied the situation, the
less I liked it, and I began to feel that I deserved to be driven out
if I could not find a way to circumvent my friends the enemy. Of what
use was the thing with which I was doing my alleged thinking if it did
not serve me in such an emergency.
The fight was over. The enemy had decimated our ranks by flattery, cajolement,
and tempting offers of increased monetary certainties and comfortable
bookings, and so, had won the battle. Our people, meeting for the first
time in their existence an emergency of this character, had fallen victims
to what should have been easily detected as cheap cunning, and had especially
fallen victims to their own selfishness and egotism. There was a lesson
in all this, and I made up my mind that, if ever again the two parties
met in conflict, the specious cunning of the one side and the disloyalty
and egotistic selfishness of the other should be exposed, so far as I
had the power, to a full measure of ridicule. The two sides did meet again
in conflict, a bitter one, and the loyalty of the actors, brought about
by a half-dozen years of industrious education, won the day. But that
was The Actors' Strike, an account of which will be given in another chapter.
Meanwhile, how was I to extricate myself from the dreadful position in
which I found myself, how avoid expatriation ? W as I to sit down and
calmly permit the money-changers in the Temple to walk all over me?
The matter gave me many an anxious, many an indignant, thought. Then it
occurred to me that there was such a thing as fighting the Devil with
fire. It was only too evident that independence as to where and with whom
one should play was lost to the American player, that henceforth he must
appear only where he would be allowed! An extremely bitter, uncoated pill
for any well man to swallow, yet there it was, to be taken or rejected
as prescribed.
I was cribbed, cabined, and confined. As was said by a writer at the
time, " I confessed myself, after a year and a half's fight, overwhelmingly
defeated." Y et I could not bring myself to ask for what had previously
been solicited of me, the privilege of appearing in a series of first-class
theaters throughout the country. I knew instinctively, because of the
determined opposition I had offered to the plans of the Syndicate, that
I, as the " shining mark," the most outspoken opponent, was
not going to come off too easily if I were " to crook the pregnant
hinges of the knee" and, bowing to the managerial "thrift,"
did a little " fawning." The plan I conceived to avoid the necessity
of appealing to these men for an opportunity to appear in leading theaters
was as follows: I was playing my company in a "Variety" theater
in Philadelphia. With my trunks half packed to leave the country, if my
scheme miscarried, I purposely bumped into Samuel F. Nixon-Nirdlinger,
of the Philadelphia firm of Nixon and Zimmerman. Nixon was a vain little
person with a tremendous appreciation of Nixon as an astute business man.
In different ways he could squeeze more juice out of a business orange
than any man I have ever met, and I have met many such squeezers. This
quality in him was to be feared, but it was not to this side but to his
vanity, I meant to address myself, and he succumbed like a meek and lowly
Christian. I had always been greatly in favor with him. At the theaters
he managed in conjunction with Zimmerman (quite another kind of person),
I had played many long and successful engagements. Once he had refused
to permit Erminie to be given without me at the Chestnut Street Theater,
admittedly to his greater profit.
It was lamentable to be obliged to appeal to any one at all for the privilege
of pursuing my profession, but there it was, and I must face it or begin
life anew in another land. I did not want to begin life anew anywhere.
The chances were much against those who so began. It was sure to be a
long, hard, and doubtful pull. I had had that long, hard pull once, and
had come through it victoriously, and I rebelled at being forced, like
a newly released criminal, to make any such new and hazardous beginning.
My feeling was not the less bitter in reflecting that these people, scarcely
once removed from aliens, were forcing out of his country a man with several
generations of American ancestors back of him.
As my indignation grew at the thought of expatriation, I realized that,
though I could now do nothing against such odds, it was possible to live
to fight another day, and that I could not fight if I did not stay.
I stayed. Under humiliating circumstances, to be sure, but I stayed.
Out of the wreckage I was adroit enough to make a part of that Syndicate
pay what amounted to fifty thousand dollars for the privilege of associating
itself with me, when with a little more patience the Syndicate must have
forced that association for nothing.
This was not a poor bargain for one who had broken his fortune in fighting
for a principle which he consistently hugged to his heart while biding
his time for another opportunitv. It seemed a thousand years in coming.
When it did arrive in the formation of The Actors' Equity Association,
advantage of it was taken to the full, to the discomfort of the Syndicate,
the triumph of justice and the placing of the actor in his present position
of respect and power.
I had stood firm against the Syndicate until long past the time when
there was a possible chance of success to the actors' side of the controversy,
and until our power to resist had been shot to pieces.
After the greeting, which was polite, Nixon began, as I felt he would,
by saying how foolish I was to fight on against the all-powerful Syndicate;
the struggle being now in its second year. I declared myself satisfied
with the situation, and that the Syndicate was not unlikely to meet with
an unexpected opposition that would soon give matters theatrical an entirely
different aspect. Busy with the thought he had in mind, this weak threat
did not have any terrifying effect. " You' d better come on in,"
he said, " and resume playing to the old-time receipts at the Broad"
(Street Theater). "We have always gotten on well together, and I'd
like to be the one to take you over to our side."
"What," I replied, "go cap in hand to the Syndicate and
say, , Please may I play in your theaters? ' Never!''
"You won't have to go to the Syndicate and ask for dates," he
said quickly. "I'll be only too glad to get you all the dates you
want!"
"No," said I; ''I have no doubt you miss these old-time receipts,
but with a business I have built up through my own efforts and energy
I shall never consent to share it gratuitously with anybody. Ask for a
'date,' I never will, for I know that will lead to a demand that I surrender
an interest in the thing, which, whatever else it may be, is, and always
has been, my own. To that I never would consent."
There was a long pause, and then he said: " Why don't you sell an
interest in your company, and make the purchaser your business partner
? He could attend to securing a route from the Syndicate, which seems
to stick in your crop."
I appeared to be taken with this idea, as if it might in some way lead
to the solution of the difficulty. Taken with it as if it had in no way
been something upon which I had spent nights of thought, and the very
thing I had been leading him on to suggest.
"That's not a bad idea," I replied, "for it would keep
me from personal contact with the Syndicate. But I had thought never to
part with any portion of my enterprise. The man that gets it would have
to pay a good figure."
"What figure?" he asked.
" I am not prepared to say," I answered, " the thought
of it is so new, but any one who will meet me at his office tomorrow morning
at ten o' clock with a certified check for so much money"-naming
the amount- "can have a half interest in my business for five years.
I thought never to consent to such a thing, but since talking to you,
I have changed my mind."
We parted with one of us-not Nixon-acting, as never before, the part
of utmost indifference. That night at the theater I got a telegram from
him saying he would meet me at his office and with the check the following
morning. He kept his word. I got the check which, with only moderately
computed interest for the time of our agreement, amounted to fifty thousand
dollars.
This was surely something saved from the struggle, in addition to the
formidable menace of banishment which was the consideration at the moment
that gave me most concern. As I viewed it, it also was a million per cent
greater than the treatment that would have been meted out to me had I
gone to the Manhattan
contingency of the Syndicate. I had been outspoken in opposition to the
conduct of the drama falling into the hands of a " trust ";
into the hands of men who meant only too evidently to exploit that drama
purely as a commerce. F or months in speeches before the curtain and in
the press I had pictured that Syndicate as a band of marauders who had
the drama by the throat and were slowly but surely choking it to death.
In the circumstances, now that they had won their point, I felt, if they
could have willed it, my punishment, as Gilbert expresses it, would have
been something lingering and accompanied with burning oil.
Had I determined to remain in America at whatever cost, Nixon, or any
member of that Syndicate, must have acquired that business interest for
nothing, as I have stated. I could not have helped it, for there was no
other move for me to make in the theatrical field. A few days later, I
explained this fully to Nixon. He gave me a swift look, and said something
about what was to become of him in the next world, as "W ell, I'll
be d-d!" I hope he has escaped, for, with all his foibles, Nixon
bore the financially inevitable with a chuckle.
I had fought the Devil with fire, and won-what? The privilege of remaining
home, of being a citizen in my own country. I should have been humble
and grateful, I suppose, but I was not. Instead, I was rebellious and
resentful, and stayed so for years.
There was a little satisfaction in dealing the enemy a heavy blow in
the financial " solar plexus," the region of his conscience,
but I was not too proud of my "victory"; it had the taste of
myrrh in the mouth. I was soldier enough to make my defeat as costly as
possible. Circumstances were such that I had to bend or break. Broken,
I could do nothing. I accepted the momentary taste of myrrh. I say momentary
, because it became evident to me that such a sweeping victory as the
Syndicate was having would lead to injustices from which the people of
the dramatic profession would be sure to suffer. Present, I might be of
service. I had been a witness to leadership on the actors' side of the
question, and was not favorably impressed with it. Given the opportunity,
I began to believe that I might do better. It was not possible to do worse.
Y ears later , when The Actors' Equity Association was formed to check
the intolerable injustices of this Syndicate and other managers, and I
was asked to be its president, I accepted with more cordiality than I
permitted to be seen.
The Syndicate went on unhindered for years, doing as it pleased, making
things easier for itself and more difficult and intolerable for everybody
else, actors, dramatists, and other managers outside its ranks. It decided
when and where a play should appear, or whether it should appear at all,
and even what monetary share it should have in the play. It decided what
changes a play should undergo after acceptance, no matter to what well-meant
but ignorant maltreatment it was subjected. It decided that a season's
engagement should last but a few nights, and were brutally frank about
it. It paid what it pleased, when it pleased, and where it pleased, and
under conditions and agreements so one-sided, so far as the actor was
concerned, as to be laughed out of court when, as occasionally happened,
they reached there. Of course it produced and countenanced the type of
play that " pulled the dough." With that, all thought, all ambition
ended. It was a noble institution!
Then came the Shuberts.
They were no better and, in some respects, worse. It was a sad day ,
though, for the Syndicate when the Lord said, " Let there be Shuberts
! " They were " the little willful thorns" in the rosebud
side of the Syndicate. They have become its master. How they contrived
to interest capital to construct theaters throughout the country and became
the powerful competitors of the Syndicate is one of the mysteries of the
theatrical profession. The history of it would make interesting reading,
perhaps interesting disclosures.
Strong and extraordinary as the Shuberts have been in construction, competition,
and opposition, strong as the Syndicate has been, they would have been
weak by comparison with the coalition formed against them by the actors
had the actors held against them in the 1890'S as they did in 1917.
This account of the state of the Syndicate
in 1901 is by a journalistic writer rather than a theatrical personage
with some vested interest. While his point of view is perfectly clear,
Norman Hapgood's facts are probably reliably accurate. [The Stage in
America, 1897-1900, The Macmillan Co., New York, 1901]
In
the recent development of the drama in America there has been no single
phenomenon so distinct and strong as what has been commonly called the
Theatrical Trust. Its growth was rapid, its power immense, and the history
of its rise, if intimately known, sounds like a melodrama or a satirical
romance. Average human nature among actors and managers has many constant
features. The trust grew out of the love of money. It is wholly commercial.
How many outside of it are much influenced by unselfish considerations?
There is some truth in talk about art, but more cant. Most of the trouble
between actors and the Syndicate has been over terms, and, in most cases,
when the players who talked most about intelligence and freedom were offered
more money, they became silent.
The excessive love of wealth is one of the gloomy qualities of American
life. It influences you, the reader, and me, the writer, as well as the
actor, the playwright, and the manager. In all walks there will be found
exceptions. Augustin Daly worked for fame and his immediate satisfaction,
producing only as many mere money-makers as he needed to continue his
career. Heinrich Conried, a German to be sure, gives up to cheap farces
only as many weeks of each year as will enable him to produce, during
the remainder of the season, worthy modern plays and the great classics.
Even when the mercenary spirit exists it need not be absolute. Richard
Mansfield spoke large words about his independence, and when the temptation
came he ate them. Yet it does not follow that he cares nothing for art.
Not even the power of the Syndicate, for instance, could force him wholly
into plays of innocuous idiocy, as it does some of his fellows. In this
story the heroes are not angels, or the weaker persons villains, although
most of them are frail.
During the season of 1895-96 it became known that a combination was being
formed to control many theatres, consisting of Nixon and Zimmerman of
Philadelphia; Klaw and Erlanger, and Hayman and Frohman, both of New York.
By February it was announced that thirty-seven first-class theatres were
in the hands of the Syndicate. To each of the houses thirty weeks of "attractions"
were to be guaranteed. The essence of the system, from that day to this,
with constantly increasing scope and power, has been that the theatres
take mainly such plays as the Syndicate desires, on the dates which it
desires, and receive in return an unbroken succession of companies, with
none of the old-time idle weeks. Another inducement to the owners of theatres
was the promise of better terms from travelling managers; but the actual
outcome of that idea is not so clear. Avoidance of conflicting plays,
or of a series of plays too much alike, was also one of the proposed advantages,
but this has turned out a difficult object to gain, especially with the
necessity of changing all dates to suit big Syndicate successes; and many
theatres have the ordinary padding, farce comedies, for weeks at a time.
This combination was made possible by the prior work of the individual
firms composing the Syndicate. Hayman had gained control of many theatres
in the far West, and Klaw and Erlanger gradually secured a number on the
route from Washington to New Orleans. Few companies can afford to jump
the distance between those two cities, so with the best houses in Richmond,
Norfolk, Columbia, Atlanta, Montgomery, and Mobile in their hands, Klaw
and Erlanger were practically masters of that territory. Later they obtained
similar power over the route coming down from Ohio or Pennsylvania through
Tennessee, until they could dictate to companies wishing to go from Pittsburgh,
Cincinnati, or Chicago to New Orleans. A Southern manager tried to get
enough theatres to keep New Orleans open from the North, but failed. The
first of the large cities to be entirely controlled was Philadelphia,
where the theatres were in the power of Nixon and Zimmerman; and at first
the most the Syndicate could do was to shut a company out of the Quaker
City; but soon a number of cities of almost equal importance were barred.
To be practically controlled, a city need not have all of its theatres
in the hands of the Syndicate. If the routes approaching it are dominated,
the power is almost equally complete. San Francisco, for instance, has
an independent theatre, the California, but few companies from the East
can afford to go to the Pacific coast without playing in such places as
Denver, Salt Lake City, Omaha, Toledo, New Orleans, St. Paul, Minneapolis,
Kansas City, in all of which towns the leading theatres are under syndicate
control. When it is remembered that most of these are one-week stands,
the difficulty of getting along without them will be obvious. Control
of the one-night stands, especially in the rather unprofitable South,
is less important for the better class of companies, but to be shut out
of Cleveland, for instance, where no theatre of any kind is free, means
much. Detroit and Providence are further illustrations, as are smaller
places like Utica, Syracuse, Wilkesbarre, Rochester, Reading, Lowell (Massachusetts),
Newark (New Jersey), and Jersey City.
Of course, it is possible for a company, if it finds all the first-class
theatres barred, to go into second- or third-class houses, if there happen
to be any. When the formation of the Syndicate was first rumored, and
fear and incredulity were showing themselves about equally among the travelling
managers, Joseph Brooks, who now has close relations with the Syndicate,
said: "Suppose a trust controlled the best theatres in Boston, and
for some reason tried to shut out Mr. Crane. What would be the result?
Why, I should simply go to a second-class house and raise the prices,
and thus bring another first-class house into the field."
This escape, which was neat enough in theory, has accomplished little.
The manager of a cheap theatre dislikes to raise his prices for a single
engagement, because his public is likely to be displeased; so he will
do it only for particularly profitable companies. Again, the "attraction"
which goes into a house out of its class loses the advantage of the theatre's
clientele, and only a very strong attraction can afford to do that. There
are always a certain number of theatre-goers whose habits are almost irrevocably
connected with certain houses. These people would go to see a play at
Powers's in Chicago, perhaps, where they would never think of going to
see the same play and the same actors on the West side. They saw The
Moth and the Flame at the Lyceum Theatre in New York, but not at the
Grand Opera House. Another set saw A Female Drummer when it was at the
Manhattan, but not when it was at the Star. The failure of that very able
play Griffith Davenport in New York in 1899, at the Herald Square,
was attributed partly to its appearance in a theatre where frivolous pieces
had preceded it. That was pushing the principle too far, and it is often
pushed too far; but it none the less counts for much. It was on this theory,
indeed, that Mr. Hayman laid great stress in his newspaper defence of
the Syndicate, holding that as the theatre, not the company, drew the
audience, the division of profits should be more favorable to the local
managers.
There is not even a barn free in Cleveland; but in Brooklyn, for instance,
the manager of a dramatic company hostile to the Syndicate might go to
the Academy of Music, and if his attraction was strong enough he could
overcome the obstacle of the identity of that house with other forms of
entertainment. In Toronto, Pittsburgh, Buffalo, Columbus, he could take
a similar course. In Louisville he could play in a big music hall. In
Cincinnati he could go to the Pike Opera House, where the highest seats
are usually seventy-five cents, double the prices, and meet, in this case,
little difficulty with the clientele, since it is made by a stock company
which, though cheaper in price, draws the same kind of people as the more
expensive theatres. There is the same condition in Baltimore. The larger
the city the more difficult it is to overcome the character of the theatre.
If Mrs. Fiske should appear in a music hall in Buffalo, for instance,
the reasons would be understood and her business would be but little damaged.
If she went to the Bijou in Brooklyn, or a similar theatre in Boston,
or, a few years ago, before it became geographically unavailable, to the
Park Theatre in Philadelphia, she would suffer badly, because these places
are so large that the attention necessary to overcome the things taken
for granted cannot be rapidly concentrated on any one event. If even Duse
or Bernhardt should appear at high prices in New York City at the Star
or Fourteenth Street, thousands among those who would flock to the Knickerbocker
or the Empire would never think of entering the new ground.
As this great combination has fastened its grip more and more strongly
on all the principal cities, some theatres have avoided ruin by becoming
the homes of stock companies. Some of them are competent and profitable,
and their use in keeping alive the best plays after they have had their
first vogue is considerable. One may sometimes find plays at the Murray
Hill Theatre in New York, for twenty-five cents, which will be essentially
better than anything which then happens to be purchasable for two dollars,
on Broadway. These companies exist also in Cincinnati, Pittsburgh, Boston,
Montreal, Columbus, Indianapolis, and many other cities, with apparent
prosperity. If the richer class of theatre-goers had as many repertory
theatres run for their benefit as their humbler fellow-citizens, they
would have no cause for complaint.
The
reception of the idea when this combination was first discussed makes
a dramatic contrast to subsequent history. Managers tried to organize
in opposition, and immediately failed. Then the leading actors took a
hand, and their story is touching. Nat Goodwin (left), Francis
Wilson, and Richard Mansfield were the leaders in an effort to form a
combination of stars, strong enough to defy the Syndicate and make their
own dates with the theatres, and their own terms. They said, with undoubted
truth, that if there were dozen very popular actors who refused to give
up their business independence, the Syndicate could never become a real
monopoly, and probably could not last. Mr. Goodwin's lawyers, therefore,
drew up an agreement, to be signed by leading actors, first, and later
by as many others as chose to join. Finally, early in 1898, a different
agreement was signed by a few actors, to last until the end of 1899.
It provided that, as "both artistically and pecuniarily the good
of the many is being subordinated to the profit of the few by the combination
before mention," an association was to be formed "for the promotion
and protection of an independent stage in this country." The members
were to book either through the executive committee of the association,
or directly; the only point being that they should not book through any
agencies or exchanges; practically meaning, that they should not book
through Klaw and Erlanger, the booking branch of the Syndicate, although
they could play in the Syndicate theatres if the local managers would
deal directly with them. A sum of five thousand dollars was to be forfeited
by any member who did not keep his agreement and pay his assessments.
This last provision frightened one or two of the actors interested, but
the agreement was ultimately signed by Francis Wilson, James A. Herne,
James O'Neill, Richard Mansfield, and Mrs. Fiske. Nat Goodwin had gone
over to the Syndicate long before this. The World gave this account of
his performance: -- The Trust settled this opposition characteristically
and in short order. Knowing Goodwin to be the head and front, the life
and soul, of this effort, they tackled him with the promise of giving
him dates where and when he wanted them, and of a long engagement at the
Trust's Knickerbocker Theatre. Goodwin's weakness for New York engagements
being well known to them, they induced him to desert the embryonic alliance
of stars and join the issue with the Trust.
Joseph Jefferson, whose high position made his assistance much desired
by the rebels, on March 13, 1897, had a signed telegram in the New York
Herald, in which he said: --"The first that I heard of a Theatrical
Syndicate was the receipt of a letter from one of its leading managers,
desiring me to play at one of its theatres. At the same time I got a communication
from one of the anti-Syndicate managers, trusting that I would not join
the new combine, which he deprecated as an unfair movement, and asking
me not to desert his house. I declined the offer of the Syndicate manager
and acted with my old one. Another old manager from one of the anti-Syndicate
theatres wrote me in the same strain, and asked my advice as to how he
should act to protect himself against the octopus who was gradually coiling
himself around the old legitimate managers.' I was about to reply and
encourage him to meet the matter boldly, and that I would stand by him,
when, to my surprise, I found that both of the old managers had joined
the 'octopus.
About this time Francis Wilson announced that he had cancelled all contracts
for Syndicate houses, and would never play in one of them again. Mr. Hayman
said that, on the contrary, the Syndicate had broken its dates with Mr.
Wilson, because he had held time in two theatres in Washington without
the knowledge of the Syndicate. He also said: "Mr. Wilson was a shining
mark, and we determined to make an example of him for the benefit of lesser
offenders."
Mr. Wilson gave out the following statement: "Our difficulty with
the Syndicate is precisely the result I predicted, last summer, would
be one of the advantages of aiding and abetting such a combine. Disagreement
over one or two dates would lead to the arbitrary cancelling of the whole
season's tour if intrusted to their hands. They denied, with wounded feelings,
that they would ever be so base as to abuse their power. They were most
plausible then. They had ostensibly combined for two most worthy purposes,
-- to protect the strong attractions from playing in opposition to each
other, and to restore, to a position of profit, many theatres throughout
the country that had been losing money. I feel sure I am correct when
I make the assertion that more than two-thirds of the managers, travelling
and resident, are bitterly opposed to the organization and the policy
of this combination of speculators, pure and simple, yet such has been
its growth and its arrogance that fear and self-protection from its arbitrary
power have prompted them to submit to its dictation, temporarily at least.
The newspapers all over the country took up the fight, the World leading
the attack, for some time, until it was overcome by sudden quiet, the
Sun almost alone taking an active position in favor of the Syndicate.
In March, 1897, the Dramatic Mirror sent out sixty-five letters to managers,
asking their views, and received only six replies, showing what awe the
combination already inspired. An øactor, Wilton Lackaye, remarked
later in an interview in a Southern newspaper, the Nashville American
that one thing only was certain, the actor who took sides would be injured
whether he spoke on one side or the other. In spite of danger, however,
a number of significant opinions found their way into print during the
next few months, among them these:
William Dean Howells: --"Not merely one industry, but civilization,
itself, is concerned, for the morals and education of the public are directly
influenced by the stage. Every one who takes a pride in the art of his
country must regret a monopoly of the theatre, for that means 'business'
and not art." Thomas Bailey Aldrich: --"The inevitable result
of a Theatre Trust would be deterioration in the art of acting and discouragement
of dramatic literature. Certainly that is not a consummation devoutly
to be wished."
Augustin Daly: --"I do not believe that the
best interests of dramatic art nor the highest aims of the theatre will
be served if the spirit of competition is chilled, crippled, or destroyed;
and the first aim of all such combinations or syndicates must be to absorb
opposition and to kill off rivals or rivalry."
Brander Matthews: --"The history of the theatre abounds in attempts
at monopoly. Some of them seem to succeed for a little. All of them fail
in the end. All such attempts are foredoomed to inevitable failure. The
stars, in their courses, fight against them."
Joseph Jefferson: --"When the Trust was formed, I gave my opinion
as against it, considering it inimical to the theatrical profession. I
think so still."
Richard Mansfield: --"Art must
be free. I consider the existence of the Trust or Syndicate a standing
menace to art. Its existence is, in my opinion, an outrage and unbearable."
Mrs. Fiske: --"The incompetent men who have seized upon the affairs
of the stage in this country have all but killed art, worthy ambition,
and decency."
Francis Wilson: --"Dramatic art, in America, is in great danger.
A number of speculators have it by the throat, and are gradually but surely
squeezing it to death."
James A. Herne: --"The underlying principle of a Theatrical Trust
is to subjugate the playwright and the actor. Its effect will be to degrade
the art of acting, to lower the standard of the drama, and to nullify
the influences of the theatre."
Henry Irving once gave his views in the London Chronicle on this subject:
"When I was in America, lately, a deputation of actors assured me
that the Syndicate System is the curse of the American stage. Actor-managers,
at all events, have made sacrifices for their calling, and protected its
interests, and it will be an evil day for those interests when they are
left to the mercy of speculation."
Francis Wilson drew a cartoon which represented the Trust as a huge octopus,
the scales labeled with the various ills which he imputed to the Syndicate,
some of these charges being fair, some malicious. Mr. Wilson and Mr. Mansfield
kept up a constant fire in speeches before the curtain. Mr. Wilson said,
at Buffalo, as quoted in the News of that city on December 12, 1897: --"This
Trust is an ubiquitous invention of the enemy, to harass and squeeze out
the life and soul and all ambitions of players, who are anxious to advance
the interests of their profession."
He said, in Boston, on December 19: --"If these men have their way,
this will, perhaps, be the last time that I shall have the honor and pleasure
of appearing before you." In another speech, he said: --"Who
loves fair play more than an American, and what choicer subject could
one select upon which to address an American public than that of independence?"
On December 2, he sent this to the World: "We are in the hands of
the enemy; God help Francis Wilson."
In the same paper, a few days later, appeared the following characteristic
effusion: -- "It is merely a question how far each actor is ready
to be a hero in the fight. It is not conceivable that any artist, who
respects himself and his profession, can be forced to submit to these
speculators; unless the actor is wilfully blind he must know the method
the Trust employs. Every actor who puts a dollar into the pocket of the
Trust is supplying a new link for his own fetters. Every actor who works
for the Trust is working against his fellow-artists. The Trust cajoles
where presently it will command. Once it succeeds in accomplishing its
present purpose, there will be nothing but the Trust. Ambition will be
futile. The independent actor-manager will have to disappear. The public
will be obliged to take what the Trust gives it. Actors will be able to
obtain employment only through the Trust. Playwrights will be dependent
upon the Trust. Theatrical advertisements, since there will be no competition,
will be limited to two-line announcements, and also the dramatic critic's
occupation will be gone. This is not fiction. It is truth. Shall actors
be beggars at the door of the Trust? It is the artist that the people
go to see, him and his work. It is the artist in whom the people are interested,
not the members of the Trust. Recent experiences have confirmed my intention
to play in halls or dime museums, in preference to houses controlled by
the Trust.
--Richard Mansfield."
On December 18, Francis Wilson said, in New Haven: --"There are a
few of us nobler spirits, and I think I may justly say that we are nobler
spirits, who will not submit to the dictation of the Trust. Some of those
who do not wear the yoke of this combination are Richard Mansfield, James
A. Herne, Mrs. Fiske, and three or four others, and we hope that we may
be permitted to follow our art without paying tribute to the Trust."
The next month a paper on the Trust appeared in the Dramatic Mirror, from
which these are extracts: --"Its characteristics are greed, cunning,
and inhuman selfishness." "Every actor in America should at
once join the Actors' Society of America." "Stars, heading successful
organizations, should learn this truth: Self-interest is best secured
through the ability of the many to gratify their reasonable wants, not
through the ability of the few to dictate terms and conditions."
"The few leading actors who are standing for the independence of
the American actor, and for the liberty of the stage will not desert you.
They cannot be cajoled, intimidated, or bribed; you may trust them. They
may be beaten, but not subjugated." "I regret that Mr. Jefferson
has taken no action. He was cradled in the theatre. The theatre made him
famous. The actors loved and honored him. I can well wish he had espoused
their cause." "I hope that Mr. Goodwin, who does stand for the
highest art he sees, will speedily learn that the Trust, which grants
him personal immunity, will withdraw that concession the instant it is
strong enough to do without him. He is an artist, and his place is among
the Independent stars." "As for me, I was an actor when the
members of the Trust were in swaddling clothes. It is conceded thatI have
contributed something to the literature of the stage and to dramatic art,
and I therefore refuse to be driven from the stage of my country, but
the gentlemen who have the lessees and owners of a number of playhouses
by the throat. --James A. Herne."
By this time, most of the rebels had succumbed.
Fanny Davenport had written, in August: --"Of two evils I believe
in taking the lesser, and as that was really a beneficial evil to me,I
did not hesitate. I could not believe it wise or dignified to play cheap
houses even at high prices, nor politic to be shut out of my strongest
cities with a new play on my hands. It would have been 'cutting of my
nose to spite my face,' and as Messrs. Klaw and Erlanger met my wishes
in every and all particulars, I could really see no sense in opposing
them in filling the dates I desired.
"Our theatrical career at the best is short, and I have come to the
conclusion that friends are better than enemies in it. There are now not
five managers out of the Syndicate: Mr. Schoeffel, Mr. Miner, Mr. Hopkins,
and in no other city are any but cheap houses open. If you are met with
perfect accord and every wish granted, what sense, save a childish one,
in standing out?"
Others took the course thus frankly described. Look for a moment at the
story of Richard Mansfield. In December, Mr. Mansfield wrote to one of
the combination of stars, usually called the Anti-trust: "Let me
persuade you and the other members to ask Mr. Daly to accept the presidency.
He is a man of great executive ability, of great influence, and has a
commanding position. Moreover, he has his theatre in New York, and he
can give time and thought to our cause (which is the cause of the actor
all over the world), and will therefore deeply interest him.
"I shall be most happy to serve in the ranks, and you perceive I
am firing away as hard as I can."
Mr. Daly refused, on the ground that he knew actors and would not trust
them to hold out an instant in the face of temptation. Was he right? On
January 24, 1898, it was announced in the morning papers that Mr. Mansfield
had reconsidered his position, and intended to play Syndicate theatres.
He wrote himself, June 22: "People will class us amongst the 'unsuccessful,'
if we do anything more just now in this direction, and fight chimeras."
As soon as he was safely at peace with the Syndicate, his manager, Mr.
A. M. Palmer, wrote to one of the few remaining members of the opposition:
"I think he regrets that he signed the agreement and blames me for
having persuaded him to sign it against his own judgement. At the same
time he does not wish it to be understood that he does not fully sympathize
with you in the unselfish struggle you have made against monopoly, and
he would be the last to jeopardize the successful issue of your efforts."
Two prominent actors stood now practically alone in the fight. Mr. Herne
became silent. Mrs. Fiske and Mr. Wilson were still standing by their
guns. Augustin Daly quietly maintained his independence. He said little,
but he meant what he said. He booked where he chose, and it is said that
when Klaw and Erlanger tried to dictate to him, he sent a sharp reply.
Had he not suddenly died soon after, it is reasonably certain that he
would either have played entirely outside of Syndicate theatres, or that
Klaw and Erlanger would have yielded. Daly's theatre is now the property
of Mr. Daniel Frohman. Almost every month shows another theatre added
to the list.
Mr. Wilson continued to talk. In February, 1898, he made a strong and
lucid statement to the St. Louis Star: "When I broke away, they said
Mr. Wilson would be driven out of the business if money could accomplish
it. Well, here I am, not a whit worse off for my experience. I have met
with some difficulty in booking my attraction. One-night stands are more
frequent. I don't always get into the first-class theatres.
"Let Joseph Jefferson, Nat Goodwin, Billy Crane, Julia Marlowe, play
at the Fourteenth Street Theatre. Would the people go to see counter attractions
at the Olympic or Century in preference?
"Actors are an emotional, impressionable, I might say shiftless,
lot. ... Nat Goodwin was going to build a chain of theatres from Portland,
Oregon, to Portland, Maine, to fight the Trust. They offered him ten per
cent more than he had usually been getting, and placed him in theatres
he was anxious to reach. That put an end to his big talk.
"The idea of the Trust is to make one first-class and one second-class
theatre in every city. One house gets all the heavy business. The other
the lighter forms of comedy entertainment. What house gets the heavier
business? The one controlled by members of the Trust. Messrs. Hayman and
Davis, owning the Century, are not going give the Olympic any the best
of the St. Louis bookings. They are doing the same trick in Chicago and
New York. After a while will come a different scale of prices for the
two houses. There is where the Trust collar will rub.
"Next year Mrs. Fiske and Francis Wilson will not be the only people
outside the Trust. We can draw money, and every dollar we play to is a
dollar out of the Trust's pockets. If we were half a dozen, instead of
two, the end of the Trust would be in sight.
"As for inconvenience, it is slight. All it amounts to is our inability
to get into a few cities. We can't touch Detroit, but I don't know that
any one is consumed with a desire to play in Detroit. Newark is closed.
I can't get into Philadelphia this year, but I will next season. There
are Fourteenth Street theatres all over the country. Nobody that has a
show the public wants to see need ask the Trust for permission to present
it."
Well, Mr. Wilson, who could speak so sharply, was, it is understood, about
the end of 1898, offered fifty thousand dollars for a half interest in
his business by one of the firms comprising the Syndicate, Nixon and Zimmerman.
He asked one night to consider the offer, and then accepted it. On January
2, 1899, the event was announced. His reasons, given to friends were these:
--
1] The months of struggle had brought no new converts,
and strongest ally, Mansfield, had fallen by the wayside.
2] There were no signs of the Trust's relenting or
3] His following was slipping away, on account of the theatres he
had to play in.
4] His travelling expenses were greater.
5] He had his family to consider. |
In other words, he admitted that in a fight of a year and a half with
the Syndicate he had been overwhelmingly defeated.
Mrs. Fiske then stood alone. If the Syndicate process of absorbing theatres
goes on, she may be able to play in few American cities, but her hard
and successful fight has added to her glory.
Such is the story up to the time of printing this book. It remains only
to point out a few principles, most of them already indicated in the speeches
of the rebellious actors.
I have taken a glimpse at the number of theatres controlled by the Trust.
Let us now get some idea of the actors under the management of the firms
comprising the Syndicate, or closely allied to it. Sir Henry Irving, whose
views have been quoted, toured America in 1900 under Charles Frohman's
management. In that year Charles Frohman was either the controlling or
the active manager of: William Gillette, John Drew, Annie Russell, Maude
Adams, Julia Marlowe, Henry Miller -- The White Heather; Because She Loved
Him So, two companies; At the White Horse Tavern; The Empire Stock Company;
His Excellency, the Governor; Phroso; The Girl from Maxim's; Secret Service;
The Cuckoo; The Little Minister, No, 2; Under the Red Robe; Zaza, No.
2, with an interest in Zaza, No. 1.
His brother, Daniel Frohman, not a member of the Syndicate, but in such
close relations with his brother that all his force can, in emergencies,
be added to the power of the Trust, was then managing the tour of the
Kendals. He also managed: E. H. Sothern, James K. Hackett, The Daniel
Frohman Stock Company; A Colonial Girl.
Klaw and Erlanger managed the Rogers Brothers, who made much money, Ben-Hur,
an enormous pecuniary success, and various other things. They got their
principal power out of the fact that the whole Syndicate booking was in
their hands, subject in part to the orders of Charles Frohman and the
interests of other associates. Andrew Mack was managed by Rich and Harris,
in close touch with the Syndicate.
Now, what of prominence, still taking the same year, was there outside,
besides the one open enemy, Mrs. Fiske?
Several stars and companies, in whom the Trust had no direct ø
Kø interest or power, feared to incur in any way its displeasure.
All, I believe, except Mrs. Fiske, played in Syndicate theatres part of
the time.2
It will readily be seen that with only one star in revolt, a few neutral
and submissive, and most of the decidedly successful ones in practical
control, the Syndicate added to its almost complete mastery of the playhouses
an equally dominating influence over the players.
Although there are the two principal sources of power, there are others
corollary in nature.
In their desire to influence the press, the members of the Syndicate are
only like other managers. In their ability to do it, they are unrivalled.
In New York, at least, it is not the obvious method, taken by smaller
managers, of withdrawing advertisements. It is much subtler, in its essence
like the deference which is always given to the very powerful. Their influence
on any New York newspaper of the first class, even on the Sun, is probably
not greater than Mr. Daly exercised on them. The fact that they have most
of the news to distribute helps them enormously with papers which exist
primarily for news. Their control of most of the plays gives them exceptional
opportunities to pay dramatic critics to write and rewrite certain acts
or plays and to give opinions. The fundamental principle is that the king
can do no wrong. It is the vague but strong desire to be "in it"
-- the tendency to treat with respect and caution any great power. That
is a psychological necessity. All the gossip, all the serious interests,
of the world in which most dramatic critics breathe, centre in the doings
of Mr. Frohman, his associates and dependents. Take an illustration. Phroso
was one of the poorest melodramas given in New York for a long time; The
Conquerors, one of the coarsest and dullest. The Ghetto was a rather strong
play; Children of the Ghetto, an unusually strong one. The first two were
highly praised and constantly talked about by the New York press; the
last two were first attacked and then neglected. Had Charles Frohman produced
the last two, he would have been praised for high ideals. Had Liebler
& Co. produced the first two, they would have met one storm of condemnation,
followed by silence. This is not venality. It is simply that the point
of view is strict toward equals, reverential toward monarchs.
The power of the press is not easily exaggerated. Paragraphs all over
the country, for a solid year, assured feverish attention to Maude Adam's
Juliet. Any item about the intentions of Mr. Frohman is eagerly quoted
everywhere. If he produced the worst play ever seen, it would hardly receive
the abuse heaped upon Mr. Zangwill's drama. If he produced Griffith Davenport,
the critics would shake themselves into alertness for its good points,
whereas for Mr. Herne they expressed the sufferings caused by what they
deemed its dulness. Now, the New York papers are seen by perhaps twelve
million people, including the newspaper men all over the country. A Syndicate
attraction is put into New York just as soon as it has been "tried
on the dog." It then becomes known through the land. A non-Syndicate
production may have to wait a year or more before it can get into New
York at all, and until it does, it loses the immense help of the New York
press. Your man in Troy, with a salary of twelve dollars a week, is the
type of the theatre-goer through the country. If he has three "shows"
to choose from during a certain week, he spends his dollar on the one
he has heard of. He would have heard of The Christian even had it never
been in New York; but Griffith Davenport would be playing a dangerous
game to go to such towns before a New York run had made the idea familiar.
It would be deserted for the familiar names.
Think of the effect of this truth on new productions. Mr. Frohman can
produce something and get the benefit of this immense advertising at once.
Perhaps it is only some farce which loses money in New York, yet after
it has been forced to run months there, it is so well known that it can
at least go on the road to act as fair padding for the many theatres which
have to be fed by the Syndicate in return for their submission. If anybody
else produced such a failure, he would be likely to lose what money he
had. He couldn't keep time in New York. Klaw and Erlanger would not book
him on the road. The outsider must succeed at once and succeed greatly,
or the country is barred to him. This means practically that the man with
a few thousand dollars, who is willing to help on a young star in whom
he believes, or a play which thinks good, in order to make a few thousand
more, is helpless. He must aim only at overwhelming successes. He must
gamble, -- win all or lose all. Moderate returns are usually the reward
of really high-class plays, so this situation means the survival of the
mediocre.
The same conditions which make it difficult for new plays to gain a hearing,
put obstacles in the path of an ambitious young actor, who wishes to star
and has modest backing. Unless he makes a hit with great suddenness, he
cannot get into enough good theatres to give him a season's work under
favorable auspices. The surest way to-day for an American actor to become
a star is to serve faithfully in the Frohman ranks until he is widely
enough known to head a company; and this is a poor way, because he cannot
then have a repertory, but at best one part a year. Where is the sense
in a repertory, when more money can be taken in by one play, at far less
expense?
This same principle is at work in the selection of plays. Nothing does
more than the existence of this powerful association to prevent the growth
of the American drama. Charles Frohman, who almost alone supplies it with
plays, avoids risk by accepting only dramas already tested abroad or the
work of playwrights already established. The actor-managers are practically
the only persons who produce the plays of untested Americans. Mrs. Fiske
within a short time put on Becky Sharp, the first dramatic work of Langdon
Mitchell, and Little Italy, by Horace Fry, until that time unknown, and
just before that, Tess, made by Lorimer Stoddard, then little known, and
Love Finds the Way, adapted from the German by Marguerite Merrington,
whose reputation was very slight. Mr. Crane and Mr. Goodwin also have
their eyes open for American work. Mr. Frohman and his associates have
almost a corner in the plays of foreigners and of the established American
authors. The ease with which they put No. 2 companies on the road gives
the playwright greater royalties. Their domination of the theatres gives
them better time and longer runs. They have greater influence with the
public. Mr. Frohman has the reputation of absolute honesty in his accounts
and of uncommon generosity, not universal qualities among theatrical managers.
For these reasons, anybody not at peace with the Syndicate would probably
find it hard to secure a play by Barrie, Jones, Pinero, Gillette, or Fitch;
and George Bernard Shaw has frankly expressed his unwillingness to displease
that aggregation. For the same reasons, an unknown author with a good
drama would need to look elsewhere, and his only hope would be, that he
had, not a worthy play, but one capable of making a sensation immediate
and unmistakable, so that after a few nights or weeks, with or without
giving up an interest in it, dates could be procured from Klaw and Erlanger.
Even then the worst dates might be given, if the interest was not shared;
but the distribution of dates is of little importance with a sensational
success, though it may mean life or death to a play of which the drawing
power is moderate.
The actor had advantages and drawbacks somewhat corresponding. Like the
playwright, if he be in favor with the Syndicate, he can have constant
employment and prompt pay, and he is, therefore, naturally often willing
to take a smaller salary than he would accept from an outside manager.
Like the playwright, he is not called upon for the higher qualities. Charles
Frohman, with the multitude of actors under his control, would have difficulty
in casting a really great play. When he bent all his resources for months
to the success of Romeo and Juliet, in the spring of 1899, the result,
compared to what Mr. Conried could do with a German classic, with his
own company, in three weeks, or even to what Mr. Sothern or Mr. Mansfield
have done with Shakespeare, was amateurish, and the acting in L'Aiglon
was wretched. It is doubtful whether, with hundreds of actors to draw
from, he could have put on Becky Sharp as well as Mrs. Fiske did, or Griffith
Davenport as well as Mr. Herne did -- each vastly limited in choice by
the monopoly. The power of the combine, of which he is the producing head,
makes for mediocrity in acting as in plays. A play in an unexplored field
must rely almost wholly upon the actor-managers, and a drama which rose
into the highest tragic or comic greatness would find harder obstacles
the higher it stood. As a rule, also, the best things done here, as the
Tyranny of Tears and Trelawny of the Wells, are copied in
almost every detail of the production from the foreign presentation. The
Syndicate managers, however, do not try to reproduce the successes of
Sudermann, Hauptmann, or Ibsen, or the encourage in any way the sterner
aspects of the drama in America. They dread anything austere and tragic.
It means to them the same as unpleasant or dull. Obviously, therefore,
actors are kept from showing talent in some higher lines as surely as
are playwrights.
Nor, even within the limitations set by the Syndicate taste, does an actor
stand quite on his own merits. A player in favor with one of the leading
powers in the Trust has many of the advantages of the favorite of a king.
He, or let us say she, will receive more attention in the press. Seldom
will conflicting attraction be found in the towns while she is there.
She may extend her time and throw out other bookings. Her rivals will
be prevented from doing this. Time will be held generously for her, and
if she is unsuccessful, cheap companies can be dumped in to fill her time
while she goes elsewhere. When Francis Wilson drew his cartoon of the
Octopus, he labeled one scale "Special routes for our own attractions,"
and another "Impossible routes for outsiders." There is a sliding
scale, even for their own attractions, according to their closeness to
the throne. This is universal human nature, but its effects are increased
by the combination.
The full text of the Syndicate agreement, signed in 1896 by the six parties
to it, was put in evidence in a libel suit which Mark Klaw, representing
himself and his associates, brought against Harrison Grey FIske in the
early part of 1898. The most important provisions in the agreement are
these:
"No attraction shall be booked in any of the said theatres or places
of amusement (or in any which may be hereafter acquired as aforesaid)
which will insist on playing an opposition theatre or place of amusement
in any of the cities above named (or any which may hereafter come under
this agreement) unless the part hereto having the theatre or place of
amusement in said competitive point shall give his or their consent in
writing to permit said attraction to play in the opposition theatre or
place of amusement.
"The parties hereto mutually covenant and agree that so far as the
attractions owned by them respectively are concerned (or in which they
may hereafter, during the continuance of this agreement, become interested)
they will play the same in the theatres or places of amusement herein
above mentioned (or hereinafter to be included), or they will remain out
of the cities in which said theatres or places of amusement are respectively
located.
"It is hereby understood and agreed that the respective parties hereto
can only play any of their attractions in any opposition theatre or place
of amusement if they obtain the written consent of the party hereto having
a theatre or place of amusement in said competitive point."
As long as this agreement continues, and is successfully enforced by a
group of men controlling most of the first-class theatres in the United
States, their power will be absolute. This royal power, as I write, shows
no signs of disintegrating. Many say that without Charles Frohman to feed
the theatres with productions, the Trust would collapse. Others think
that if Hayman, Klaw, or Erlanger should be taken away, the complicated
business system would not be continued. Whatever may come to pass in the
future, it is still true that this Syndicate can say to the theatre owner:
"If you do not do business with us on our own terms, we will not
let you have first-rate attractions. If you do, we will destroy your rival,
or force him to the same terms. For the bookings we will take a share
of the profits." To the actor or travelling manager it can say: "You
must play in our theatres or in barns. For our theatres we make our own
terms. We will show you contracts, but they will not be signed by us until
the last moment, so that your bookings or terms may be changed at our
convenience." To both they can say: "Nominally, we act as your
agents. In reality, we are your absolute masters."
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